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The Power of a Name

July 22, 2018 | 11am PST

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Juliet famously claimed that a "rose by any other name would smell as sweet"... but is that really true? Names have power, and this Telerumpus is all about exploring the process of Naming - something all entrepreneurs have to tackle!

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July 22 Telerumpus | $27

A well-named product practically sells itself, while a poorly-named one sits on the virtual shelf gathering dust.

In this Telerumpus, we'll explore the value of a powerful name, the importance of clarity over cleverness (and when to be clever anyway), and - most importantly - how to come up with names that resonate with you + your Right People.

What We'll Cover:

  • The benefits of coming up with a name you absolutely love
  • Including how the Perfect Name makes writing sales copy a billion* times easier (*approximately, exact amounts may vary 😉
  • The (many) reasons that "conventional" naming advice & techniques suck, and don't really help make naming easier (i.e. it's not you, it's them)
  • How I went from "I suck at naming" to "this fucking rocks!"
  • The exact process I use now, to come up with names that make me giggle with glee (AND that resonate with my Right People)
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What you'll come away with:

  • A solid technique for naming your Things
  • Techniques for taking the Name and turning it into a sales page (zero markety grossness required)
  • An understanding of what makes a name magnetic to your Right People (and how it helps to gently discourage people who would be a bad fit)
You'll also get a recording of the Telerumpus + an invite to a private forum space to ask any questions that come up for you after-the-fact. (Because as an introvert, I know how common it is to need to process & percolate for a bit before the genius questions come to the surface <3)

Who should join us:

THIS TELERUMPUS IS DESIGNED FOR PURPOSE-DRIVEN ENTREPRENEURS WHO:

  • Struggle with naming their products / services / offers
  • Want help figuring out how to come up with names that make them dance with glee, are magnetic to their Right People, and that DON'T rely on slimy "triggers" or click-baity tactics
  • Love a good rumpus
  • Aren't afraid to explore (at least a little bit) outside their comfort zones
  • Don't mind a bit of swearing (I'm no sailor, but I also don't refrain from adding the occasional bit of verbal emphasis)
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Joing the Rumpus!

WHEN


 We'll be going live* at 11 am (Pacific) on July 22, 2018. The transmission will last about 90 minutes (including Q&A time)

WHERE


This month we'll be playing in Zoom (if you prefer phone over video, don't worry, you can call in and still get the full benefit)

HOW MUCH


$27

* Can't make it live? No worries, you'll still get the recording + access to the private forum to ask any questions that come up after you've given it a listen.

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What people have said

"Heidi was very helpful in looking at the bigger picture. She helped me see things in larger terms such as systems and approaches, whereas previously I had only really had short term goals with no overarching narrative to connect them. Heidi’s coaching gave me new perspectives and skills that I was able to carry forward on my own. I feel as if I have been given useful tools and gained some independence. 
Heidi helped me recognize that my previous business model was not sustainable because there was no room for rest. There was a magical moment when suddenly I was just less afraid and started interacting with my business in ways that had intimidated me before. Working with her, there was a shift from almost complete avoidance to even some enjoyment when focusing on my business."

Lindsay Tolton, ESL / TOEFL Educator

"Heidi was very helpful in looking at the bigger picture. She helped me see things in larger terms such as systems and approaches, whereas previously I had only really had short term goals with no overarching narrative to connect them. Heidi’s coaching gave me new perspectives and skills that I was able to carry forward on my own. I feel as if I have been given useful tools and gained some independence. 
Heidi helped me recognize that my previous business model was not sustainable because there was no room for rest. There was a magical moment when suddenly I was just less afraid and started interacting with my business in ways that had intimidated me before. Working with her, there was a shift from almost complete avoidance to even some enjoyment when focusing on my business."

Lindsay Tolton, ESL / TOEFL Educator

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About Me

I’m Heidi Hauck - the business coach to Badass Bleeding Hearts.

I am a coach, a mother, a multi-passionate introvert and change-maker obsessed with helping purpose driven small businesses thrive like I know they can.

I’ve spent my entire life fascinated by the intersection of business and psychology, and in my nearly 10 years as a coach (and a lifetime bleeding heart), one of the most pivotal truths I’ve ever learned is this:

You don’t have to choose between building a thriving business or working in integrity with your values. You can do both.

With a gift for synthesizing ideas, creative problem solving, and strategizing like a #BadassBoss, I’m here to help Badass Bleeding Hearts build thriving, sustainable businesses founded in their values.

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