Finding joy in the midst of existential horror
An experiment in being human
Hi, I'm Heidi. I have no idea what I'm doing...
but every once in a while, I stumble on a moment of genius. So here I am, attempting to share these moments - though gawd only knows if what I write will make sense to anyone else...
Things I've written (most of them horribly old)
Freebies and fishhooks
There’s a practice in online marketing that’s been around long enough that pretty much everyone does it. In fact, if you participate in ANY online business-building program, you’re bound to come across it fairly early on. Whether you call it a pink spoon, a lead magnet, a lighthouse offer, or whatever, the idea is…
Negotiations and Love Songs
2004(ish): I was having issues with my wisdom teeth. The pain was horrible, but I was doing my best to work through it. Then, one of my most difficult wholesale customers came in to the store. I did my best to be polite as she demanded help. I answered her questions, I gave her advice.…
How to motivate yourself (when you really don’t wanna)
Today’s post is not the post I was planning on writing. You see, I spent all of Friday (the day I was planning on writing today’s post) procrastinating and putting off sitting down to write. Yesterday was going pretty much the same. Fortunately, as I was pulling myself out of procrastination mode, I realized that the trick I remembered…
Six tips for recharging an energy slump
Have you ever found yourself in an energy slump? If you have, then you know the feeling; facing the day ahead of you (and your list of Things To Do) leaves you feeling drained before you’ve even begun. There are days (like today) when all I want is to go back to bed, pull the covers over…
Forget about success vs failure, focus on the data
A friend recently posted something on her Facebook about dealing with feelings of failure, and it spawned a bit of a soapbox moment for me. I’m going to share what I said here as well, because I think this is super important stuff. I think the whole “failure/success” thing is bullshit. I prefer to think…
Don’t let the donkey win
Years ago, when I was a little girl, my dad told me something my Grampa had said about me; apparently, Grampa had noticed I was rather stubborn. I believe his exact words were, “She could out-stubborn a donkey.” I don’t think it was meant as a compliment. But I thought it was hilarious, and it…
Self-care vs Professionalism (hint: It’s a false choice)
I have a confession to make… I suck at self-care. Which may not seem like a big deal, except that a large part of my philosophy behind building a business is based on building a sustainable business. And no matter how sustainable you think your business is, if you don’t make the time to take…
Starting the wrong business
Like many of you, I spent the first part of my life desperately wishing I could find my Thing – that “one true passion” that I could immerse myself in, master, and turn into a lifelong career. And while I always knew I wanted to be self-employed, I had no idea what kind of business…
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