n. definition of alembic goes here in this space

Into the Alembic

Building a business isn’t as complicated as it might seem. True, there’s a lot to know, and even more to figure out. But in the beginning, it starts with you.

Into the Alembic starts with a full day of in-depth distillation, of discovering the awesome you-ness that will form the essence of your business.

We'll dig in to discover your dreams, your goals... and all the challenges standing between where you are now, and where you want to be.

When we're done, you'll know exactly what to do to overcome the challenges and make your dreams come true.

And because getting clarity is awesome, but getting results is even better, you'll get 3 months of follow-up support while you put that clarity into action.

1 Day to Distill Your Business

We'll spend 6 hours together, via phone or Zoom, digging in to you, your goals, and your purpose, to uncover the key ingredients to your thriving business:

  • We’ll uncover your strengths, clarify your vision, and articulate your goals.
  • We’ll get to the core of your “why” – which is not just the thing you do, but the reason behind the thing, the yearning deep inside that keeps you going.
  • We’ll identify the qualities of your you-ness, the magic sauce you bring to your business that no one else can reproduce.
  • We’ll also figure out exactly what steps you need to take next, in order to get moving from where you are to where you want to be.

At the end of the two days, you’ll have:

  • Clarity. You’ll know exactly what you want to build.
  • Vision. You’ll know why you’re building it (and not something else).
  • Action steps. You’ll know how to build it.
  • Confidence. You’ll know that you’re on the right track for you.

You will have a custom recipe for your very own thriving business.

3 Months to Build Momentum

Of course, integrating all that clarity and vision can take a bit of practice. Even with a carefully thought out plan, and mad solid confidence, there will inevitably be questions, challenges, and unanticipated blocks that come up.

That’s why I’ve built support into the system!

We’ll meet twice a month for the next three months.

  • We’ll address challenges and questions that come up in the business building process
  • We’ll make sure that your time and energy are being spent effectively, getting you the results you need and want
  • We’ll make sure you’re always moving forward

(Between sessions, there will also be regular check-in’s and opportunities for additional help if you need it.)

Endless results

Just imagine where you could be, three months from now

Instead of frustrated and scattered, you could be well on your way to a thriving business that helps make the world a better place. I want to help you make that a reality.

Here’s a quick recap:

  • 5 hours of serious, intense work on your business (5 hours + a lunch break = 6 hours total)
  • Three months to support the continued growth of your business
  • A secret package of goodies to support the work, delivered to your door (did I not mention there are goodies? Oh honey, there are so goodies!)
  • Mad clarity and focus
  • Massive forward momentum

In the process of working together, you'll also gain the tools and skills to take that momentum and continue growing and building - not just in your business, but in the positive change you create in the world.

Total Cost: $4600*

Total potential savings? Years of time and energy that you won’t waste struggling to find the answers you need!

*paid in full, payment plans available on request

This is perfect for you if...

  • You know that you need to make a difference in the world… and you’d like to make a living doing it
  • You are an artist, coach, creative, or healer (or, more likely, some combination of these, and possibly more)
  • You’ve been dabbling with building your business, but are feeling frustrated and scattered
  • You have some idea of where you want to go, but you aren’t sure how to get there
  • You feel paralyzed by too many options
  • And, most importantly, you are ready to do the work required to build your business

Probably not for you if...

  • You want a “get rich quick” solution (especially one that doesn’t take any work)
  • You aren’t ready to stretch your boundaries and expand your comfort zone (hint: this is pretty much always required in business-building)
  • You think that doing the internal “soft” work is a bunch of hogwash and won’t make any difference in your business (it’s actually one of the keys to ramping up business building… but you’re entitled to your opinion of course)
  • You can’t handle being called on the bogus stories you’re telling yourself (don’t worry, I’ll be gentle)
  • You are offended by occasional four-letter words (I’m no sailor, but sometimes we just need a little verbal emphasis, you know?)

Total Cost: $4600*

Total potential savings? Years of time and energy that you won’t waste struggling to find the answers you need!

*paid in full, payment plans available

What it's like to work with me;

You’ll learn to chart your own path

My goal is to help you grow your ability to overcome future challenges as your business grows. Nothing is more satisfying than seeing you be able to guide, support and believe in yourself!

You work (and play) towards your goals

Creating change is often simple, but rarely easy. It takes time, dedication and commitment. I offer help, solutions, support and laughter, but you’re the one who has to take action.

You’ve got an ally and a teacher

I’ll be here to help you, support you and believe in you. And I’ll give you valuable tools and techniques for creative problem-solving.

You’re deeply seen and heard

I have a unique gift that allows me to quickly get who you are and what you want. I design our work together as we go in a way that’s uniquely focused around you. I don’t believe there’s one right way to do things, nor do I use “one size fits all” formulas and strategies.

You’re always safe and respected

We work in a judgment-free zone. And I will never share what you tell me or any information about you with anyone else, under any circumstances.

What others have said


Heidi helped me recognize that my previous business model was not sustainable because there was no room for rest. There was a magical moment when suddenly I was just less afraid and started interacting with my business in ways that had intimidated me before. Working with her, there was a shift from almost complete avoidance to even some enjoyment when focusing on my business.

Heidi helped me feel safe, despite the fact that overcoming anxiety and uncertainty are challenges for me.  I believe she would be very successful working with others who share those challenges.   Working with her, I felt more empowered and comfortable branching out.

Lindsay Tolton

My main concern before working with Heidi was not being sure I would make a good connection with a coach. I was nervous that I wouldn’t like or would be intimidated by this ‘unknown person’.

I was dealing with big frustration; feelings of failure and unworthiness because of my lack of performance as a musician. I needed some clarity on deciding which action steps to take and wanted help making progress. At the same time, I wanted and needed to spend some time with my emotional blocks.

Heidi’s coaching was extremely helpful. I loved working with her. She was extremely confident (in a very good way) and our sessions had a very supportive vibe. I felt challenged and pushed by our sessions, which helped me turn around some monster fears and judgements into something really helpful.

Diane Schilling

While working with Heidi, I’ve been impressed by how helpful it’s been to talk through what’s going on and to be gently pushed towards making concrete commitments to myself. I found myself able to move forward on my new website, which I was very stuck on.

The gentle and personal accountability is very powerful. Heidi gave me the space to reflect on what’s going on with me, while asking the right questions to get me thinking in more useful directions.

Juliet Kemp
Freelance Writer & Fiction Author

Are you ready?

Getting started is easy! The first step is to answer the handful of questions below – if the help you need matches the help I can give, I’ll ping you back toot sweet with deets on what to do next.

Headshot by Ashley Stephenson of Story Photographers

A little bit about me...

Having spent the first half of my business career building the wrong business, I learned the importance of designing a business around the person running it. Now I share what I've learned with others - so you don't have to learn these lessons the hard way!


Is there a guarantee?

Due to the nature of the work, I cannot offer any specific guarantees - after all, I can coach you 'til I'm blue in the face, but I can't do the work for you. Ultimately, your results will depend largely on how committed you are to doing the work.

What I can guarantee is that I will do everything in my power to support your success.

My goal is for you to make back at least as much as you spend on working with me, with the potential for you take what you learn and make far more as you continue to build your business.

What's the refund policy?

Unlike most coaches, I do offer refunds. My philosophy is, if you aren't satisfied, I don't want your money.

There are stipulations though. 

  • If you change your mind before we've had any sessions, you'll get a full refund, no questions asked.
  • If you change your mind after we've started our work together, I'll refund the unused sessions.
  • If you feel our time together didn't get you the results you wanted, I'll ask you to review the work you've done - if you did the work, but didn't get any results, I'll gladly refund your money. If you didn't get results because you didn't do the work, I'll ask you to do the work first, and then re-evaluate.

Though honestly, that last one hasn't ever happened - part of the support process is making sure you are doing the work.

But on the off chance that I ever have a client who does the work and doesn't get results, I want it to be clear that I stand behind my work - if you don't get results, I haven't earned my fee.

What if I have to cancel an appointment?

Officially, I require 24 hour notice to cancel an appointment, otherwise the appointment is ...

In reality, I understand that life happens - especially when you have kids - and 24 hour notice isn't always possible, so I try to be flexible for emergency situations. (Just don't abuse my flexibility, or you'll have to deal with Stern Heidi.)

Still have questions?

No worries, go ahead and schedule a 30-minute chat. It’s free, and there is absolutely zero obligation to sign up (I’ll never ever employ the hard sell, promise!).

Let's Talk!