Business Philosophy

Freebies and fishhooks

fishing reels and lures

There’s a practice in online marketing that’s been around long enough that pretty much everyone does it. In fact, if you participate in ANY online business-building program, you’re bound to come across it fairly early on. Whether you call it a pink spoon, a lead magnet, a lighthouse offer, or whatever, the idea is the…

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Forget about success vs failure, focus on the data

A friend recently posted something on her Facebook about dealing with feelings of failure, and it spawned a bit of a soapbox moment for me. I’m going to share what I said here as well, because I think this is super important stuff. I think the whole “failure/success” thing is bullshit. I prefer to think…

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